Adjuvo Group | Announce Partnership with Birmingham City Football Club

West Midlands based Training & Recruitment provider Adjuvo Group has signed a new multi-year agreement to become a Community Partner to Birmingham City Football Club.

Starting last month at the 1 – 0 win against Blackburn Rovers, through to the end of the 2025/26 season the community partnership scheme will see Adjuvo Group align their brand with the football club, promoting their services at St Andrews & across other partnership channels.

In addition to the branding activation at St Andrews, the partnership gives Adjuvo Group the opportunity to engage and partner with other local businesses in the area.
Steven Archer, Managing Director of Adjuvo Group said;

“Many of our customers are based in the Greater Birmingham & West Midlands area, and this community partnership with Birmingham City enables us to reach even more businesses in our local area. It also gives us wider national exposure partnering with the only West Midlands club to win a major football trophy this century & using the power of EFL Championship football to increase awareness of our brand and services.

It’s a proud moment for me personally too, having supported the Blues through joys and sorrows all my life & coming from a family of lifelong fans, it’s a club I have a strong affinity with already & we’re delighted our business was accepted onto the partnership program.”

*Carling Cup Final image – Alex Livesey/Getty Images Sports Classic via Getty Images

The Birmingham City Community Partnership is delivered by Eleven Sports Media, global leaders in the development and execution of community-driven sports partnerships.

It marks a new promotional era for The Adjuvo Group and they are excited about utilising the partnership to promote their industry leading Training & Recruitment Services to a wider audience.

With the Blues recently securing championship football for next season, and news breaking this week of a takeover by American hedge fund chief Tom Wagner which is awaiting regulatory sign off, it could be great timing with a new era at the club appearing imminent too.

You’ll be able to see the Adjuvo Group branding across the next 3 seasons on the official EFL Sky Sports channels as well as at St Andrews on match day.

If you’d like to speak with The Adjuvo Group about Training & Development for your own workforce visit their website at www.adjuvogroup.com or give them a call on 0800 1577010.

If you need support with temporary or permanent staff recruitment you can reach them by email on labour@adjuvogroup.com or by phone on 07464 674625.