Blakedale | How do values and ethos contribute to success and longevity?
Values & Ethos. Every business has them. Most businesses will refer to them. But do we all really practice what we preach?
For nearly a quarter of a century, Blakedale has been operating with a strong set of values underpinning its business activities.
A family business to this day, strong family values have been at the core of the company since inception, and as the business has grown, incoming staff are hand- picked to ensure that those values remain at the heart of the thriving and ever-expanding business. Values that MD, Carmen Bowley, is sure have helped to establish Blakedale as an industry leader.
Blakedale aims to be the market leader in the provision of premium quality, bespoke, self-drive vehicles to the traffic management industry. Recent years has seen the business carry those values forward into other areas, such as service maintenance and capital sales.
The business consistently strives to provide its customers with cutting edge vehicles and services, backed up by high-quality communication, innovation, collaboration and flexibility to meet all their traffic- management vehicle requirements.
In order to achieve its aspirations, doing things the Blakedale way is imperative.
“Quality is everything.” Says Carmen.
“From our service to our communication – both internally and externally – to our products. Our ultimate aim is to provide quality in everything that we do. It’s at the very core of our company ethos.”
“It may sound cheesy…” Carmen continued. “…but we really are only as good as our staff.
“With that in mind, we have always put the maximum amount of energy possible into recruiting first-class people. People who care about our business, and the businesses that we serve on a daily basis.
“Reputation isn’t an easy thing to build. It comes from consistently providing quality products supported by a strong infrastructure of dedicated and knowledgeable staff. Our people understand that, and also understand that our company’s reputation is built not only from our products, but also from the way we interact with our clients and how we serve their needs.
“That mentality across our team engenders a ‘go the extra mile’ attitude – both for our own business as well as for those of our clients. We have always aimed to nurture and develop the inherent talents of our staff, whilst also endeavouring to support them however we can, both at work and personally. Many of our staff have been with us since our early days, we’ve had weddings , new babies born, and of course faced the more challenging aspects of life that we all encounter from time to time . We aim to support our staff through all life’s ups and downs, in the same way that they support us and our business.”
If we can somehow ignore 2020 for a second, as a general rule we all spend a lot of time at work.
“We have invested a lot of time, money and thought in ensuring that our work surroundings are as pleasant as possible for both the clerical staff and the operations team.” said Carmen.
“Our new facility was designed with our people in mind, to give them the best environment possible and to make it
somewhere that is a pleasure to work.
“We believe that this is conducive to wellbeing and productivity and helps to engender a sense of pride in the workplace, a feeling that hopefully translates into a happy workforce whose consistently strong performance benefits our clients too.”
Speaking of those clients, customers are of course the lifeblood of any business.
“We aim, and have always aimed to nurture strong, mutually beneficial relationships with our customers.” Carmen told us.
“We aim to make their life as easy as possible with the service and vehicles we supply. We never take for granted the fact that they could use other suppliers and we strive to offer the best possible service that we can in order to repay their loyalty.”
With no signs of slowing down as a company, there are definitely no signs of a slow down in the dedication to keeping long held values underpinning everything Blakedale does.