Blakedale | Our history: 1970 – 2015

The largest privately owned operation of its type, Blakedale is the UK’s leading supplier of specialist traffic management and support vehicles. With a flexible approach and a commitment to the concept of partnerships, they work closely with their clients to ensure that their requirements are fulfilled.

Short and long term rental, contract hire and sales of new and used vehicles are all available. In addition they are able to offer various finance packages, subject to status. Blakedale strive to offer a high calibre service, combined with superior vehicles and dedicated after care and support, helping to make them pre-eminent in the industry.

A family owned and run business, Blakedale has a healthy appetite for intelligent, innovative growth, a willingness for continued investment and a solid foundation based on their entrepreneurial heritage.

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Here, HighwaysIndustry.Com bring you an insight into the 45 years of Blakedale:

1970

In the early to mid 1970’s, Fred Smith with his recently acquired trenching machine was establishing himself as the “go to” man for digging the problematic trenches required on the network of motorways that were springing up in the North West of England.

1980

By the late 1980’s Fred’s company had grown, diversified and prospered, and was by now responsible for the lighting on many of the road and motorway networks in the region.

A small but important part of the business was the manufacture and supply of distance marker posts for those networks.

1999

In 1999 the lighting company was sold to McAlpines, but the marker post business, now known as Blakedale, was retained and passed on in equal shares to Fred’s four children, three of whom manage the business today.

2000

As the new millennium dawned, Fred’s daughter, Carmen was successfully running the small business making marker posts. Although retirement beckoned for Fred, ever the entrepreneur he noticed that changes in working practices on the motorway networks, driven by health and safety concerns, were leading to a demand within the traffic management industry for a revolutionary safety device known as a ‘crash cushion’ or Impact Protection Vehicle. He speculated that there would be a substantial demand for the supply of such vehicles on a self-drive hire basis, and took these ideas to Carmen. The two of them worked together to develop the concept, little knowing where it would eventually lead.

2002

It was in 2002, with little fuss or fanfare, that Blakedale purchased its first hire vehicle, a self drive crash cushion with the appropriate registration of R986 UOK, or “ R U OK?” as it affectionately became known.

2005

By 2005, the company had 8 vehicles on its hire fleet, and it was clear that Carmen could no longer run the burgeoning business as a one woman band. She was therefore joined in the business by her brother Richard, who had been instrumental in the success of the lighting business. Richard had a wealth of experience in the motorway sector and together they brought a modern management approach, whilst maintaining the entrepreneurial spirit of the business imbued by their father.

With Carmen’s dedication to business development and Richard’s rigorous approach to ensuring the highest production standards, along with brother Jonathan who heads up the finance department, Blakedale soon established itself as the leading supplier of specialist TM and support vehicles in the UK.

Innovation, flexibility, attention to detail, and a willingness always to “go the extra mile” set us apart from our competitors, and ensured our vehicles were in constant demand, keeping us at the vanguard of the industry.

2015

Bringing the story up to date, 2015 sees the most ambitious expansion plans to date start to come to fruition. With 70 vehicles in build, by the end of this year the fleet will number 200. The company is expected to double its market share, and turnover will increase by 30%. Company ethos places customers at the centre of our thinking. Blakedale endeavour to be a ‘people focussed’ business, aiming always treat others, whether they be customers or employees, as part of the ‘Blakedale family’.

With a hearty appetite for intelligent growth, a willingness for continued investment, and not forgetting entrepreneurial heritage, as the story continues, Blakedale will continue to innovate, evolve and thrive in the same indefatigable spirit as it has for the last 45 years.

For more information on Blakedale, visit www.roadsafety.co.uk, or call 01257 263 616