MVIS | Setting expectations as well as the standard with ITS technology
As the world changes in response to COVID-19, our use of technology changes with it offering new and helpful ways to not only combat the virus, but also offering new ways we can live with it.
MVIS have been working hard with a wide range of industries to develop new products using technology in order to help with the effort against Covid-19, establishing ground-breaking solutions for problems that didn’t exist in such scale only a few months ago.
Introducing the VMS Information System for Traffic Queue Control, Information and Data Collection…
One industry MVIS has been working very closely with is the retail sector, who, in the wake of the pandemic have very different technological requirements compared to just a few months ago.
In a world with COVID-19, the retail industry has a big responsibility to society to do what they can to ensure that the virus is not being spread in their buildings.
As a result, stores around the country have started to adapt, installing measures to help enforce social distancing as well as for a range of other requirements. Needs related to increased demand with Click and Collect, new queuing systems and even communicating specific information such as ‘card payments only’ have become, at least in the short term, a huge priority for these businesses.
In identifying these needs, MVIS and Bartco UK developed a solution and offer a wider range of products that can help with these issues.
Possibly the biggest issue logistically that retail stores currently have is in relation to queue management. It is a well-known occurrence that increased queue time can also increase frustration and anxiety in customers, which is not ideal customer psychology – especially when shoppers are already anxious and nervous given the pandemic uncertainty.
Providing waiting customers with estimated queue wait times has already been proven successful in traffic management applications and the events industry, however it’s not usually an issue faced by the retail industry.
With this in mind, MVIS’ new Queue Management Solution offers the retail industry a solid solution under COVID-19 conditions using our range of VMS.
The Queue Management Solution uses MVIS’ dual-colour HD Compact VMS (variable message sign) to communicate queue wait times to waiting customers in conjunction with the MVIS solar-powered VMS-A to communicate information to drivers.
The HD Compact’s portability and small footprint makes it an ideal queue management solution, especially in areas where space is limited.
When placed strategically along the side of the queue, stores can keep customers informed and manage their expectations to help minimise frustration before customers enter the premises.
Queue management can also be achieved using the VMS-A in areas with more space. Whilst the HD Compact’s selling point is its small size, the VMS-A allows for more complex messages and may also reach a larger number of customers due to its size, making it ideal for car parks and larger stores. Such messages may encompass new store opening times, the store’s social distancing policy or other important information.
The use of the VMS-A in this solution can also help to keep customers informed every step of the way with their visit, being able to be used for a wide range of aspects such as traffic control and pedestrian marshalling.
One of the most innovative uses however has been found in the support of increased demand of Click and Collect, which, in the absence of any customer information, can descend into chaos easily. Using MVIS’ web-based platform, site managers can update the sign’s message within seconds to call forward the next customer when their order is ready.
Whilst we learn to deal with COVID-19 both as an economy and as a society, more technological solutions will be employed to help us deal with the hostile circumstances we find ourselves in. This solution and those MVIS has have developed alongside it, represents a step-change in how we continue to use our technology to keep Britain informed during a time when information is of critical importance.