Unipart Dorman | Improving Rural Road Safety
Almost a quarter of road users surveyed admit to braking too late on bends and two fifths claimed to have swerved to avoid ‘something’ in the road.
The problem is most acute among young drivers, with a third admitting to braking too late before a bend and more than one in ten ‘taking the racing line’ and crossing to the opposite side of the road to take a turn faster. Young drivers are also the most likely age group to overtake on a bend without a clear road ahead.
In response, THINK! is launching a new country roads campaign. THINK! has partnered with a farmer to turn potential road hazards into impossible to ignore warning signs. “Helpful Hazards” features animals and vehicles sprayed with helpful signs to encourage drivers to SLOW DOWN, anticipate hazards and brake before the bend and not on it.
Unipart Dorman are advocates of improving safety, both on the highways and on our Railway Infrastructure. We have a range of Vehicle Activated Signs suitable for rural locations to inform drivers of oncoming hazards and to encourage them to SLOW DOWN.
We take safety seriously and through our Road Safety Partnership Programme are fully committed to reducing speed, increasing safety and ultimately saving lives.
*According to figures released by the Department for Transport (DfT)